Here's SOME of our latest projects.

AVON Puerto Rico

The 135 year company's direct selling model offered women a chance to work outside the home in an era when they had few opportunities to do so. Today, the door to door translates to digital catalogs and e-commerce, offering an elevated beauty experience.

Currently establishing a brand new web presence & image to boost brand awareness. Creating, developing and managing digital and new media strategies that empower Avon Beauty Reps to use social networking to build their businesses. Maintaining digital strategies to support and evaluate local marketing efforts, service, content engagement and overall messaging. Providing strategies for social causes programs that complement digital initiatives.

#AvonPR

Duties: Digital Strategy, Influencer Marketing, Online Store, Beauty Rep Education, Events.

EQUAL LOVE

“Equal Love is a genderless line of natural products with purpose. They were born out of the need to raise awareness about diversity. LOVE and beauty have no gender and are wonderfully diverse.

=LOVE products are for people who want high quality personal care and home products that allow any person to have a healthy and confident lifestyle, regardless of their gender or any other form of self-expression. ”We created an exclusive essential oil blend to break free from gender stereotypes or roles. We believe that good personal care and confidence is universal.”

#EqualLovePR

Duties: Branding, Digital Strategy, Influencer Marketing, Online Store.

Tod’s Puerto Rico

From the meticulous construction of shoes and handbags, to the timeless and perfectly contemporary design, Tod’s is an icon of fluid elegance for the contemporary lifestyle. The process of making Tod’s footwear through leather was demonstrated at an unprecedented event in Puerto Rico, at its Mall of San Juan store. Among the guests were VIP clients and fashionistas who witnessed the artisan heritage, led by a design professional who visited the Mall of San Juan's Tod’s store live from Italy. In “The Art of Leather”, guests had the opportunity to experience first-hand the process of making a piece of Tod’s footwear. During the event the monogram service was offered in a complementary way.

The event was enlivened by a DJ and Violinist duo by Karlo Flores and Raymond Portela. An elite group of influencers joined us during the event to help us deliver the brand's message. YOP Banquets was in charge of designing an Italian menu of canapés that the guests tasted. The exquisite sparkling Ferrari Brut from the Bodega de Méndez was served. Sales at the store increased by 80% after this initiative.

#TodsPR

Duties: Events & Public Relations, Digital Strategy, Influencer Marketing.

Pardo Yachts Miami - USA

The Pardo Yachts brand was born to Cantiere del Pardo in 2016. The shipyard boasts more than 40 years of experience, having built over 4000 yachts. Its passion and success have allowed it not only to invest in innovation and new technologies, but also to develop new models. To this day, Pardo Yachts has a full range consisting on a 50, 43 & 38 footer. Pardo Yachts has been designed for a sophisticated owner who appreciates high quality design, and luxurious comfort.

The American adventure of Pardo Yachts began in 2018, when the Pardo 43 was unveiled at the Miami Yacht Show. Just two years later, as evidence of the great success of the Italian shipyard, 23 units have already been sold. 20% of sales come from the American market and promising growth is on the horizon. 

#PardoYachtsMiami

Duties: Branding, Website, Digital Marketing Strategy, Digital Content Creation, Events & Public Relations.

Antica Sartoria

Antica Sartoria is a resort wear line designed in Positano by Giacomo Cinque. The brand has a sophisticated and easy style characterized by gypsy influences, eye-catching details, and airy fabrics. The website just launched and it’s expected to increase their retail network worldwide.

#AnticaSartoria

Duties: Branding, Website, Social Media Content.

Paulina Escanes - Gourmandize

Mexican born Paulina Escanes offers her unique brand of casual gourmet dishes and desserts in a stylish and sophisticated space offline & online. Great emphasis is placed on locally sourced organic products and mindful eating. The E-Commerce website in combination with the Social Media Strategy has increased their sales as well as the brand recognition.

paulinaescanes.com

Duties: Branding, Website, Social Media Strategy.

Homecooking Therapy

Clarissa Llenza’s cooking therapy project was dreaming of Calabria and Trece helped construct a page where guests could register for the experience of a lifetime!

homecookingtherapy,com

Duties: Branding, Website, Social Media Strategy.

Maybelline Puerto Rico

Color Your Mood Social Media Campaign

Duties: Creative Concept, Digital Strategy, Social Media Content

Winner SME Digital Awards 2018: Best use of Content Marketing

L’Oréal Paris Puerto Rico

National Lipstick Day Campaign, Dilo con Valor.

We live in a historical moment where we have the power to be heard. However, there are many things that women still dare not say. Our interest was to recognize what’s behind the lipstick. To empower women giving visibility to their words interactively using a combination of digital & social media, social listening, influencers, OHH, all which lead to a point of sale.

Duties: Concept, Website, Social Media Strategy.

L’Oréal Paris USA

Latina women in the US are powerful, and that is one of the attributes that we wanted to reveal at the Launch of the L’Oréal Paris USA Latina website catered to hispanic market in USA. The site was unveiled at the Red Carpet for the 15th Annual Latin Grammys. Social media was a key component to the launch of this site. We partnered with Latina beauty and fashion Icons for a Twitter party event during the Red Carpet.

Duties: Digital Content Curation for web and social, Social Media Strategy & Content Management.

Winner SME Digital Awards 2015: Best Execution Made in Puerto Rico for International Markets.

Medalla Light

Digital campaign for Puerto Rico’s #1 beer, Medalla Light. We created a movement so Puerto Ricans could demonstrate what they are made of through #loquesomos. The hashtag was tracked to create content around it. We teamed up with Velcro MC to improvise spoken word, inspired with the beautiful images of Puerto Rico that our audience were providing. This campaign resulted in a boost of positivism in times that our people needed it the most.

Duties: Digital Strategy, Creative, Content Creation, Content Management, Public Relations, Digital Media.

Winner Cúspide 2017: Digital Campaign, Social Engagement Platform, Promo and activation, Use of influencers, Online video & Response Real Time.

Hospital del Niño

Digital campaign for the non-profit organization, El Hospital del Niño. We redesigned the fund raising system through digital stamps available for purchase at elvalordeunsello.com. These stamps could be used on e-mails as well as in social media. This campaign helped raise brand awareness and it surpassed its fund raising goals for treating children with autism and severe health conditions.

Duties: Creative, Digital Strategy, Content Creation & Management, Public Relations, Digital Media. 

Winner Cúspide 2015: Imagen Silver  

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